Mock Print Ad

Mock CD Spine, Front and Back Cover

3 CD Packages & 3 Print Ad's Case Studies

Collecting Print Ad for A Case Studies

I found print ad that I find interesting and useful as inspiration for my own print ad.

Collecting CD Packages for Case Studies

In todays lesson I found female artist CD Packages that's I like and who have a similar genre of music that my music video is - Rihanna, Dua Lipa and Tove Lo

FINISHED Music Video

A2 Media Studies Music Video from lauryn reid on Vimeo.

Rough Cut of Music Video & Feedback

After the screening of our rough copy of our music video, our class gave us a lot of positive feedback as well as things we could change in order to make our video look better/ more professional

Positive comment made by members of our class was liking our use of visual effects - cutting to the beat and film dissolves, relating our shots to the lyrics, our locations - Leake Street and God's Own Junkyard and our overall theme - urban.

Some things we got told to improve is our lip synching as some point being out of synch, the brightness in one shot was too bright and our use of the male could be removed due to it not looking in the best quality.

We will now go back to editing our video and correct these errors.

Progressions

In todays lesson we continued to make more of our shots cut to the beat of the song as it gives the video rhythm and flow. This also makes the video interesting and keep a audiences attention.

We placed the cutting to the beat at the beginning and end of the chorus and inbetween the 4th verse.

Editing Music Video

In today's lesson we focussed on creating effects for our music video. The editing techniques we incorporated was cutting to the beat, reversing a shot and a 'film dissolve'. These were used to link with some of the lyrics heard as the effect is shown - "wish you could reverse" - shot is reversed, "I was on the fricking train" - film dissolve of a train going by as artist lip syncs and fast flickering so it cuts to the beat as the beat increases during the chorus.

More Shoots - Oxford Circus & God's Own Junkyard

It was suggested by our teacher that we needed to include more transition shots alongside of our artist lip synching so the video cut from different locations. We went to Oxford Circus and God's Own Junkyard to get suitable footage for our music video. 

This will create a break from the lip syncing and help to create more narrative for our music video as some of the shot we took in God's Own Junkyard displays images that are love related and so reinforces our theme. 

We placed the footage onto Premier Pro and in between some of the lip synch shots to see weather it flows well or not from shot to shot  

Editing Music Video

In today's lesson we arranged the footage of our male at particular moments of our music video. We had shots of him in close up, medium shots, long shot and panning. This allowed us a variety to chose from of him when editing. We made sure to place shot of him alongside suitable lyrics that help to connote meaning - lyrics linking to visuals.

Tv Studio Shoot

In our shoot we were using the Tv Studio to project red lighting onto the background of our male actor. 

It didn't take us long to set up as all we needed was red plastic to then attach to the studio lights to the make the colour project. Our choice to use red as the backdrop is because this colour is normally associated to connote romance and love - reinforcing our music video theme.

Me and my partner Layla first practiced with the lights to see how it looked before our male actor arrived.   

The red lighting looked good against our actor - Kian. 

The shoot was a success as we got the footage we needed for our music video and our now ready to edit our whole music video, as we have all of our footage.  

Progression

Layla and I have now collected all the footage from our Hackney Wick and Leake Street shoot with our artist. We have now began editing but have one more shoot left to do in the Tv Studio with our male actor. This shoot will take place this thursday.

Researching and Planning

CD Photography Shoot (refresh page if images are not visible)

The photography shoot went extremely well as we were able to get a variety of shots of our artist - Sharn, in a range of angles and locations. This allows us to then have a lot of choice to pick from for our CD cover we will be creating later on.

Behind The Scenes - Music Video (refresh page if images are not visible)

The meet up time for the crew to meet at Leake Street was for 12:00. This went to plan as everyone was on time.However, according to our original production schedule, make up was supposed to take 1 hour.It took longer than we thought so made us slightly off schedule.
Besides this, we also had problems with the camera given to us by our college. The batteries we were given both ran before our shoot ended - the battery wasn't full when given to us.
This was a difficulty as Layla and I had to rush with the shoot as we wanted the best elements of our music video to be recorded with the college DSLR camera - in the best quality.
Also our Actor - Sharn was only available for this day, so we had to get everything that included her completed.Video shoot and Photoshoot.
Luckily, I brought my Sony camera to record 'behind the scenes' footage of the shoot. We then used my camera to finish off our shoot.

Music Video - 15th Of October Shoot - Crew Email

Emails was sent back and forth to our crew members - director, actor, stylist and make-up artist, to keep everyone informed of our shoot. Attachments was included in the emails of the concept of our video, time, date and exact locations to meet at.

This allowed the team to have a clear understanding of the expectations and so the shoot resulting as organised. 

Feedback From Teacher - Esther

The feedback given to us by our teacher Esther on our pre production so far was mostly positive but  minor issues and improvements were mentioned - which was the ethical considerations of our music video as well as for us to include a signed release forms, both of these improvements were made as they are straightforward to complete. 

Production Schedule for 14th and 15th of October Shoots

Time	Location/Action Plan
12:00	Meeting: Saturday 14th October Hackney Cambridge Heath Road
12:05	Shoot commences
12:35	Make route to Hackney Wick
13:05	Arrive at Hackney Wick
13:10	Break
13:30	Shoot Commences
15:00	Break
15:30	Shoot continues
16:30	Shoot ends-Day over

Time	Location/Action Plan
12:00	Whole Crew Meeting: Sunday 15th October: Leake Street
12:10	Sharn’s makeup completed by Aretha
12:40	Shoot commencing- whole song filmed X2 (Leake Street)
13:00	Break
13:30	Leake Street shoot continues x2
14:00	Photoshoot in Leake Street
15:00	Lunch Break
16:30	Westminster Shoot filming with song X2
17:15	Westminster Photo Shoot
17:45	WRAP- All on-set crew leave
18:00	Layla and Lauryn get footage of Leake street graffiti
19:00	End of day

Booking Camera

Pre - Production: Recce - Westminster Bridge

Pre - Production: Recce - Leake Street

Pre - Production - Copyright Clearance

Pre - Production: Recce - Hackney

Group Meeting

LEYTON SIXTH FORM COLLEGE

Media Studies Team Meeting

Attendees Lauryn Reid & Layla Abdi

Date of Meeting: Thursday the 5^th of October 2017          Time Start:   3:10pm                          Time Finish: 3:20pm               Date of Next Meeting: Monday the 9^th of October 2017         Time of Next Meeting: 9:30am 

Topic	Summary of Discussion	Decision	Action by
Pre-production responsibilities	Recces 1 &2 - Layla and I took photographs of one of the locations we are planning to shoot at - Hackney Wick.   We then planned to do our second recce - at Leake Street will be done on Friday the 6th of October 2017	Layla took the photos with my camera and will be again for our Leake Street recce.  I will be uploading the photographs as a Google Slide for both recces.	Monday the 9th of October 2017

Pre-production: Location Release Form

Location Release Form

Production Title: A2 Media Studies Music Video – Bet You Wish

Producer: Lauryn Reid and Layla Abdi

Contact number/ Email: Lauryn – 07904030159/ laurynreid55@gmail.com

Name of Location: College Studio

Address of location: Essex Road, Leyton, London E10 6EQ 

I have received details from …………………………………………………….(student name) concerning the above location.  I am willing to give permission for use of the location to film a student project, under the following conditions:

The Premises will be made available for (date/time)………………………

We shall ensure that the Premises are left in good order after use.  We agree that we shall be responsible for any loss or damage directly arising from our use of the Premises.

Name (please print)………………………………………………………………………………………………….

Contact Details ………………………………………………………………………………………………………………………………………

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Signed………………………………………………………………………………………………………………………….

Pre-production: Actor's release form

Talent Release Form

Production Title: A2 Media Studies Music Video – Bet You Wish

Producer: Lauryn Reid and Layla Abdi

Contact number/ Email: Lauryn – 07904030159/ laurynreid55@gmail.com

I ………………………………………………………………agree to the use of the video of myself being carried out by Media students from Leyton Sixth Form College in the production named above.

I understand that in return for work on the production I will receive:

Copy of Music Video by 27^th of November 2017

Actor:

Signed………………………………………………………………………………………

Name…………………………………………………………………………………………………………………………

Date…………………………………………………………………………………………………………………………

Contact details………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………

Student/s:

Signed………………………………………………………………………………………………………………………….

Name/s……………………………………………………………………………………………………………………….

Date……………………………………………………………………………………………………………………………..

Contact details……………………………………………………………………………………………………….

Group Meeting

LEYTON SIXTH FORM COLLEGE

Media Studies Team Meeting

Attendees Lauryn Reid & Layla Abdi

Date of Meeting: Wednesday the 4^th of October 2017          Time Start:   11:50am                    Time Finish: 12:00pm                          Date of Next Meeting: Monday the 9^th of October 2017      Time of Next Meeting: 9:30am

Topic	Summary of Discussion	Decision	Action by
Pre-production responsibilities	What is left for us to complete and who will complete what	Layla will complete the release forms for our 2 actors, ready to be signed when we see them. I will be completing the actors that we plan to include - pictures with their profiles.	Thursday the 5th of October 2017

Pre-production: Props, Costume, Make-up & Character Profile

Pre-production: Call Sheets - Leake Street, Westminster Bridge, Hackney Wick & LSC Studio

Call Sheet 1:  Hackney Wick 

Production: Bet You Wish Production company: Lauryn Reid & Layla Abdi

Co-Producer: Lauryn Reid & Layla Abdi

Director: Lauryn Reid & Layla Abdi

Crew  Call: 12:00 Estimated wrap: 17:00

Shooting  Date: 14/10/2017

Location: Hackney Wick, London E9 5EF Location contact: Lauryn-07904030159

*** NO SMOKING ON ANY SET ***

SET

*SCENES

PAGES

CAST  Nos

LOCATION

Hackney Wick Street Art

Verse 1, Chorus and verse 2

-

-

Hackney Wick, London E9 5EF

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Lauryn Reid and Layla Abdi

12:00

N/A

Own transport to location

CAMERA / LIGHTING

PROPS / DESIGN

Natural Lighting Camera- DSLR including Tripod

Graffiti, urban background and ambience

COSTUME / MAKE UP

CATERING

N/A

Water will be provided

NOTES:

We will include frequent breaks and assessing of footage to reach our standards of satisfaction

Call Sheet 2: Leake Street/ Westminster Bridge

Production: Bet You Wish

Co-Producer: Lauryn Reid & Layla Abdi

Director: Lauryn Reid & Layla Abdi

Crew  Call: 12:00 Estimated wrap: 18:00

Shooting  Date: 15/10/2017

Location: Leake Street, Lambeth, London SE1 7NN & Westminster Bridge. London SE1 7GL  Location Contact: Lauryn - 07904030159

*** NO SMOKING ON ANY SET ***

SET

Scenes

PAGES

Cast Nos

LOCATION

Leake Street

Verse 1, Chorus and Verse 2

-

1

Leake Street, Lambeth, London SE1 7NN

Westminster Bridge

The Outro of the Song

-

1

Westminster Bridge, London SE1 7GL

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Sharn April

12:00

12:30

Own transport to location.

CAMERA / LIGHTING

PROPS / DESIGN

Natural Lighting Camera - DSLR with a tripod

-

COSTUME / MAKE-UP

CATERING

Fashion Stylist: Cian Smith  Bomber Jacket Trainers Casual Jeans Crop top/jumper  Make-up Artist: Aretha Fontaine

Water will be provided

NOTES:

We will film all our footage at Leake Street for 12:00 – 16:00 – Included with a break in-between. We will then change locations to Westminster Bridge until 18:00.

Call Sheet 3: LSC Tv Studio

Production:  Bet You Wish

Co-Producer: Lauryn Reid & Layla Abdi

Director: Lauryn Reid & Layla Abdi

Crew  Call: 3:30 pm  Estimated wrap: 4:10pm

Shooting  Date: 2nd of November 2017

Location: Essex Road, Leyton, London E10 6EQ

*** NO SMOKING ON ANY SET ***

SET

Scenes:

PAGES

Cast Nos

LOCATION

Studio

Verse 1, Chorus, Verse 2 and Outro

-

1

Essex Road, Leyton, London E10 6EQ

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Kian

-

CAMERA / LIGHTING

PROPS / DESIGN

Camera - DSLR with tripod Lighting equipment

Red lighting projected onto background - red is associated with music video theme - love.

COSTUME / MAKE UP

CATERING

Puffer jacket Black clothing

Water will be provided

NOTES:

This shoot will be filmed in our college tv studio.